Project Overview

The Design of Wooing Dating App focuses on fostering Authentic, meaningful connections by eliminating traditional Swipe mechanics & encouraging thoughtful interactions.

Date
November 2024

Tools
Figma, Invision, Illustrator, Google forms

Project Type
Client Project

Role
App designing, UI/UX research & designing

Problem Statement

Existing dating apps often lack trustworthiness, meaningful connections, and tools for planning real-world interactions. Users frequently encounter bots, superficial matches, and limited features to foster deeper relationships or organize meetups.

How Wooing will help

Wooing addresses these challenges by ensuring authentic connections through vetting processes, interest-based matchmaking, and integrated event-planning features.

Objectives & Goals

  • Facilitate authentic and meaningful connections by matching users based on shared interests and values.

  • Build user trust with a robust vetting process to eliminate bots and fake profiles.

  • Enhance the dating experience by integrating tools for planning real-world meetups seamlessly.

  • Deliver a user-friendly and visually engaging platform to simplify the dating journey.

  • Increase user retention through personalized recommendations and features like event planning.

  • Foster a safe and inclusive environment for all users to connect and interact.

Our Process

Product Users

  • Young Professionals (25–35 years old): Career-focused individuals seeking meaningful connections with like-minded people who share similar interests.

  • Adventurous Singles (18–30 years old): People eager to try new activities, explore hobbies, and connect with others through shared experiences.

  • Trust-Conscious Daters (20–40 years old): Users who prioritize safety and authenticity in online dating, valuing features like vetting processes and verified profiles.

Quantitative Research

User Demographics

70%

Of surveyed dating app users were between the ages of 20–35.


45%

Of users reported encountering bots or fake profiles on current platforms.


20%

Dating apps with unique features (like event planning) saw a 20% higher user engagement.

60%

Indicated they prefer matches based on shared interests rather than proximity alone.

Pain Points

55%

Expressed frustration over the lack of real-world interaction tools in dating apps.

Market Trends

30%

Of users were willing to pay for premium features ensuring safety and better matchmaking.

User Needs

  • Authenticity: Users need a platform that ensures genuine profiles and eliminates bots or fake accounts.

  • Shared Interests: Users seek matches based on common hobbies and values rather than superficial criteria.

  • Real-World Connections: Users want tools to transition from online conversations to meaningful, real-world meetups.

  • Ease of Use: A seamless and intuitive interface for profile creation, matchmaking, and event planning.

  • Safety and Trust: Robust vetting processes and privacy features to create a secure environment for interactions.

Features & Functionalities

To resolve user needs

For Authenticity:

Vetting Process: All users go through a verification system to ensure profiles are genuine.

Personal Details: Profile creation requires essential information like name, birthday, and gender, reinforcing the authenticity of users.

For Shared Interests:

Interest-Based Matching: Matches are curated based on hobbies, activities, and values provided during onboarding.

Interest Tags: Displayed on profiles to help users identify commonalities at a glance.

For Real-World Connections:

Event Planning Tool: The “Explore Events” section allows users to view and join activities like “Sunrise Hike” or “Trivia Night.” This feature directly facilitates real-world meetups and shared experiences.

Invite Matches to Events: Users can invite matches to events from their profile or event details page, bridging the gap between online and offline interactions.

For Ease of Use:

Onboarding Flow: The onboarding process includes intuitive steps like phone verification, interest selection, and profile setup, ensuring users can start quickly and without confusion.

Swipe & Discover Layout: The clean design of the match and discover sections provides a seamless user experience with easily accessible CTAs like “Say Hello” or “Plan Meetup.”

For Safety and Trust:

Report & Block Features: Allow users to flag inappropriate behavior or accounts effortlessly.

Profile Visibility Options: The minimalist and transparent profile layout allows users to control and present their information confidently.

Competitor Analysis

Tinder

Strengths:

Huge user base and global reach.

Simple swipe-based interface.

Weaknesses:

Matches often feel superficial due to a focus on appearance.

Lacks meaningful tools for offline meetups.

Key Differentiators for Wooing:

Bumble

Strengths:

Women-first messaging empowers users and reduces unsolicited messages.

Includes features for friendships and professional networking.

Weaknesses:

Limited focus on shared interests during matchmaking.

No dedicated event-planning functionality.

  • Interest-Based Matchmaking: Matches are curated on shared interests, making them more meaningful than appearance-driven algorithms.

  • Event Planning: A feature that sets Wooing apart by helping users meet offline through curated events.

  • Authenticity: Robust verification processes ensure user trust and eliminate bots or fake profiles.

User Persona

Task Mapping

Task Flow

Wireframes

Inspiration & Design Elements

Major Screens

Screens

Sarah UI/UX Designer

Great job balancing aesthetics with functionality!

Priyanka Interaction Designer

The event exploration feature is a standout—it’s visually engaging and encourages meaningful interactions