Project Type: Conceptual/Practice Project
Timeline: 2 weeks
Role: UI/UX Designer
Tools Used: Figma, Webflow
Purpose: The website’s purpose is to create a second home where pets can feel safe, loved, and emotionally supported. By eliminating medical services and focusing on personal care, it addresses common issues like separation anxiety and depression, ensuring pets enjoy their stay in a nurturing environment.
“A conceptual project to showcase my UI/UX design skills by creating a user-friendly platform that connects pet owners with services and resources.”
Furry Haven
Problem Statement
Pet owners often find it challenging to locate a centralized platform that offers trusted pet care services and a sense of community. This project explores how design can address these pain points and deliver an intuitive solution.
Design Process
Empathise
To understand our users, I conducted one-on-one interviews with pet owners to identify challenges they face in finding reliable pet care. Key insights revealed a lack of trust in service platforms and difficulties in comparing options, guiding the next steps in the design process.
““I end up calling several providers because it’s difficult to compare them online.””
““It’s hard to tell which services are reliable. I wish there was a way to verify reviews.””
Define
Persona Summary
Meet Sarah, a 34-year-old working professional and Cat owner. Her primary frustration is the time it takes to book trustworthy services.
Key Insights
Users desire a seamless platform with verified reviews and tailored recommendations to save time and build trust.
HMW?
How might we create a platform that helps pet owners easily discover and book trusted pet care services?
Ideate
Mind Map
After creating the mind map, I gained a clearer perspective on how the content and features of the website should connect. It helped me organize ideas and prioritize user needs, guiding me to craft a comprehensive site map.
Site Map
To address the needs of pet owners, I focused on designing a user-friendly platform that prioritizes trust, convenience, and personalization. This involved evaluating user pain points and brainstorming creative solutions to meet their expectations effectively.
I created a mind map narrowing down concepts that aligned best with user needs.
Design
“The design phase began with low-fidelity wireframes to map out the user flow for booking pet care services. After iterative feedback, I developed high-fidelity prototypes featuring a clean layout, a pastel color palette for a calming experience, and easy-to-use filters for service search.”
Lo-Fi Screens
High - Fidelity Screens
Quick Prototype to showcase how the website’s key features works.
“Strengths:
•Visual Appeal: The design is clean, and images align with the pet-care theme.
•Clear Services Section: Information about boarding, grooming, and training is concise and user-friendly.
•Testimonials: Including user feedback builds trust.
•Contact Information: Easy to find, making the site accessible.”
Test
“Improvements:
•The website is easy to navigate, but the menu could be simplified.
•The CTAs need to be more prominent (e.g., bold “Book Now” or “Contact Us” buttons on every page).
•Highlight service benefits to engage users further.”